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Moving a classic fashion brand into a digital-first world has its challenges, so famed watchmaker Movado Group has kept a tight focus on its core while undergoing a digital transformation.Movado Group President of Commercial, Chief Digital Officer and Chief Technology Officer Behzad Soltani told PYMNTS how the brand has navigated from the pandemics shift to digital, to the great retail reopening, to inflation-fueled belt-tightening, by fine-tuning and diversifying its sales channels, tech and territories. Technologys such an important part of digital transformation, so we focused on making sure we have a robust technology stack, he said, noting how the brands efforts to streamline the customer experience have paid off. Weve consolidated. We had mult <a href=https://www.cups-stanley.uk>stanley cup</a> iple eCommerce platforms, and our various brands were using different providers. He applied his technical background to harmonizing the eCommerce side of the business in 2020 and 2021, bringing in omnichannel payments platform Adyen to get a more unified view of the brands activities from 55 freestanding Movado stores, as well as its retail relationships with Macys, Saks Fifth Avenue, and now Amazon and Walmart, to name a few. We tried to <a href=https://www.stanley-germany.de>stanley germany</a> standardize to help us become a lot more efficient and be able to move fast, Soltani said. It has paid of <a href=https://www.stanleycups.co.nz>stanley mug</a> f. During COVID digital was so important, and we saw a massive surge. For example, Movado sales are 10 times the size where they were four years ago. We have been able to really move the ne Dpxm Platforms, Marketplaces Pave the Digital Path for Better B2B Ecosystems
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