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According to data gleaned through Streamlabs ; streaming assistant app, YouTube Live has outpaced Twitch in growth over the last six months. That to be expected with a newish service offered by a powerful competitor, but
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it also not uncommon to see challengers like this fail to gain serious traction at all.Twitch these days has somewhere north of 250,000 monthly active streamers, and that growing in fits and starts; 5,000 this month, 15,000 the next. YouTube added 23,000 its first month, and has grown to around 75,000 a
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gain, monthly actives . That healthy growth and its momentum seems far from spent.That said, Twitch s
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till generated 96 percent of the tip revenue that Streamlabs which is used by huge numbers of streamers directly observed.One pleasantly surprising statistic newly reported is that longtime stream viewers tip considerably more than new ones. Two-year-old accounts tipped more than $80 total per year on average, while brand new accoun Zvsx How Online Voter Registration Might Empower Latinos And Doom The GOP 8211; In 2 Charts
With this latest round, Songza will be scaling its sales team a
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nd developing its native a
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dvertising, having recently hired a dedicated brand manager. Technically it is the company Series D, as the
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corporation that owns Songza formerly owned AmieStreet.com and did two rounds of funding for that service, but it is the second round of financing for Songza, CEO Elias Roman said.This summer Songza has been at work developing advertisements for Taco Bell, Samsung, Nissan, and Vitaminwater, among others, with the intention of making ads not just palatable but a desirable and natural part of the user experience. This takes the form of sponsored playlists of about 50-60 songs, paired with banner advertisements and a 15-second video at the start.Songza gives advertisers ; playlists a spot as one of their six mood selection options; on a Sunday morning, Getting Hyped With Taco Bell sits beside Drinking Gourmet Coffee and Falling Back Asleep. R