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It s a slightly altered reconstruction of the whimsical invite the company sent out ahead of the show, right down to the neon blue looping slide connected to the side of the temporary structure. Then, just as you re wondering how the company could have pumped more into the event, two trains barreling in opposite directions pass one another on the Las Vegas monorail track out front, each baring the words, Hey Google, in bold, impossible to miss letters.聽Like the trains that bare its name
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, the company s gone from 0 to 50 at the show with seemingly no ramp up. Outside of third parties building on top of its software solutions, Google s never really had much of a presence at the event. All of the sudden, it seems, it s everywhere. There s some precedence for this, of course. At Mobile World Congress last year, the company put o
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Android sand sculptures.Of course, a strictly mobile show made sense for the Android maker. CES is a much bi Ugnt Early-bird pricing for TC Tel Aviv ends in two weeks
Satish PolisettiContributorEditor note:聽Satish Polisetti is the co-founder of AdsNative, an ad platform that allows
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websites and applications through visually integrated ads that blend with their content. The SaaS platform enables publishers to manage and maximize native ad revenue from direct-sold and programmatic demand sources.Amid a talent and investor drought and growing challenges with fraud and ad-blockers, ad tech is in an unusual place. People aren t putting money in ad tech, and the players are playing a bloody game. Yet ad tech revenue is projected to reach $100 billion in five years.Despite this enormous growth potential, investors are wary of ad-tech companies. The market is very fragmented, with more than 2,000 companies across several industries. What s more, public companies are trading low, and even established names such as Yahoo and IAC are shutting down their ad-tech products.There are a lot of shadowy things going on in the indu