Yzyh Viber follows Messenger, launches Public Accounts for businesses and brands
Daniel PiankoContributorDaniel Pianko is co-founder and managing director of University Ventures, a fund focused on innovation from within higher education.More posts from Daniel PiankoWill big brands disrupt higher education Why Silicon Valley Falls Short When It Comes To EducationRemember when big banks used to offer high-interest but well-branded credit cards to college students The 10 CDs for a penny scam Or worse, studen
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t loans marketed to a sophomore mulling a spring break trip who wound up saddled with decades of debt You ll be glad to know that after a sustained regulator
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y assault and, perhaps, a wiser generation of college students , 1990s-era on-campus marke
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ting by credit card companies and financial institutions has been, largely, cleaned up.Of course, that doesn t mean that the risk and opportunity for students and financial institutions has diminished, as college is likely the second-largest expense for a person after buying a home and will drive the Mgue Nearly A Third Of Canadian Netflix Users Pretend To Be American
Likelii is co-founded by Radhika Dutt and Jennifer Joyce, both from MIT and both successful entrepreneurs. Their CTO worked at Rockband Harmonix before that whol
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e fad died out. Luckily, alcohol is often addictive so he ;ll always be in a job.The site is quite simple: you type in your favorite wine brand, varietal, or style dry, red, flammable and Likelii gives you a few bottles as well as a score that suggests how much you ;re going to like it. What the site is doing, said Dutt, is using our tendency to buy the same wines over and over again to our advantage. It all started when my husband and I were drink
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ing wine late one evening. We both agreed that critics ratings had no bearing on what we liked and realized we were buying the same wines over and over! Turns out that most consumers describe doing the same thing. A search for something that would meet my needs as a consumer turned into market research and then our start-up, she said.Sh
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