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Specifically, Dhingana is launching its advertising platform. Shinde says he wants the service to become a must buy for advertisers such as movie production studios, music labels, independent musicians, mobile carriers, and any other brands that want to reach a young, engaged audience. Dhingana is offering a number of ad formats the most popular so far, Sh
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inde says, is a reskin of the homepage , and it can target ads based on factors like music genre, platform, geo-location, and audience demographics.Dhingana has been beta testing the platform, and during that period
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, the company says it ran a campaign for the film Cocktail, driving 100,000 audio streams of the ad in the first 18 hours, and more than 1 million streams in the first five days.Eventually, Shinde says advert
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ising should make up 70 to 80 percent of Dhingana revenue, with the rest coming from subscription services.In addition to launching the ad platform, Dhingana is announcing the addition of one of t